How speed dating works
The popularity of the speed-dater was also positively related to the choosiness of that speed-dater, although the correlation was only significant among men (perhaps due to the fact that women on average were choosier than men).
I think at least one reason sociosexual men do better in speed dating is because they don't take the proceedings too seriously. Someone who's relaxed and willing to take chances on flirting, light teasing, or engaging in off-the-wall humor, or someone who treats a meet and greet like a job interview?
Since most women expressed an interest in long-term mating, it is surprising that they would be attracted to a man who came across as preferring a short-term mating orientation.
The researchers raise the possibility that a male's sociosexuality may indicate his history of successful mating experiences or mating skills (i.e., high mating intelligence), and that this is attractive to women.
Sociosexuality and shyness did a better job predicting popularity in this speed dating context than the personality traits extraversion and neuroticism, which are correlated with sociosexuality and shyness, respectively (sociosexuality with extraversion, shyness with neuroticism).
The researchers relate this finding to the bandwidth-fidelity trade-off found in personality research, in which "narrower traits that are tailored to specific situational contexts and behaviours often outperform broader traits in predictive power, whereas broader traits often outperform narrower traits if the goal is to predict many different behaviours in many different contexts." once physical attributes were already taken into account, and also provided additional prediction of popularity above and beyond physical attractiveness.